Profiles
Herb Ritchell
Professional in Residence
Education
MBA in marketing and management from the Northwestern University Kellogg Graduate School of Management, and BS in advertising from the University of Illinois, College of Communications
Herb Ritchell joined the Loyola faculty in 2005 bringing 25 years of professional experience in senior positions in advertising, marketing and public relations on both the agency and corporate side. Ritchell is director of the Advertising and Public Relations program and oversees Ad/PR internships.
Starting his career as a copywriter for the Marsteller advertising agency, Ritchell became vice president and management supervisor. He also was a vice president with Ogilvy & Mather, vice president of consumer communications at First Chicago (now Chase) and later head of marketing communications for Navistar International Trucks. In 1998 he joined Edelman Public Relations as a vice president.
Specialty Area
Advertising, public relations, marketingCourses Taught
Principles in Advertising, Principles in Public Relations, Corporate and Organizational Communication, Public Relations Cases, Public Service Communication, Public Relations Writing, ADPR Capstone, ADPR Internship
Professional & Community Affiliations
He has been speaker and delegate at the Public Relations Society of America’s international conference as well as judge for the American Marketing Association’s EFFIE Awards and other advertising, public relations and web award competitions. He is currently on the Chicago PRSA board of directors and the Streeterville Chamber of Commerce board of directors. He is a member of Chicago Advertising Federation and Chicago Association of Direct Marketers and also has his own consulting practice.