Profiles

Pamela Morris, PhD

About

Pamela is an Associate Professor, Program Director of Advertising and Public Relations at Loyola University Chicago. She teaches Principles of Advertising, Research Methods, Capstone, Internships and others. She has also introduced team taught courses to reflect the real world of advertising, including Multi-Media Commercial Production and Design for Advertising and Public Relations.

Morris has an impressive academic and professional background. She has spent about 20 years in advertising and marketing communications and has worked in account management for Foote Cone & Belding, Los Angeles, DraftWorldwide, Chicago and at regional agencies and businesses leading prominent brands such as Universal Studios Tour, Mattel, and Kellogg’s. Her love of the field led her to pursue a Ph.D. in Mass Communications at the Newhouse School of Public Communications, Syracuse University, New York. She also has an MBA from California State University, Long Beach.

Her research focus is on advertising visuals and culture and ethics, diversity, inclusion and equity in advertising practices and pedagogy. Morris has published work on gender in print and outdoor advertising around the globe and completed other research work on teaching.

Morris has a passion for traveling, classical music, opera, art, architecture and gardening.

Degrees

2004 PhD in Mass Communications, S.I. Newhouse School of Public Communications, Syracuse University; Syracuse, NY

1981 Master’s of Business Administration, California State University; Long Beach, CA. Beta Gamma Sigma

1979 Bachelor of Art, California State University; Long Beach, CA

Program Areas

Advertising, visual communication, creativity, mass media

Research Interests

Advertising, international advertising, culture, gender images, branding, visual communication, creativity, ethics, advertising pedagogy

Professional & Community Affiliations

Association of Education for Journalism and Mass Communication

Chicago Architecture Foundation

Courses Taught

COMM 100 School of Communication Seminar

COMM 211 Principles of Advertising

COMM 212 International Advertising - Rome Center

COMM 316 Advertising Creative Copywriting

COMM 329 Design for Advertising and Public Relations

COMM 337 Multimedia Commercial Production for Advertising and Public Relations

COMM 366 Observing and Measuring Communication Behavior

COMM 370 Special Topics in Ad/PR Advertising Issues: Effects, Ethics, and Law

COMM 386 Advertising/PR Capstone

COMM 391 Advertising/PR Internships

COMM 398 Directed Studies

COMM 415 Research Methods: Discovering and Investigating Stories

COMM 421 International Advertising in China – The Beijing Center

COMM 421 Global Media and K-Culture – South Korea

Awards

2019 School of Communication Teaching Award

2015 Loyola University Chicago Summer Stipend for the project entitled “Looking through outdoor advertising images for beauty and gender in Eastern Europe and South American cultures”

2013 Top Teaching Paper “Team teaching creative applications for advertising and public relations” Advertising Division, Association for Education in Journalism ad Mass Communication Annual Conference

2012 Loyola University Chicago Summer Stipend for the project entitled “Comparing outdoor advertising images of beauty and gender in six countries”

2010 World’s Best Professor Award, Spirit Week, Loyola University Chicago

2009 Chicago Architecture Foundation Docent 15-Year Recognition Award

Selected Publications

Journal Articles

Morris, P. K., (2014). Comparing portrayals of beauty across six cultures: Bulgaria, Hong Kong, Japan, South Korea, and Turkey. Asian Journal of Communication, DOI: 10.1080/01292986.2014.885535.

Morris, P. K., & Nicholas, K. (2013). Conceptualizing beauty: A content analysis of U.S. and French women’s fashion magazine advertisements. Online Journal of Communication and Media Technologies, 3(1), 49-74. 

Morris, P. K., (2012). Teaching multimedia commercial production for advertising and public relations. Journal of Advertising Education, 16(2), 47-58. 

Morris, P. K., & Maslakowski, K. (2012). Branding the divine: Albrech Dürer’s praying hands and the branding of iconography. Journal of Religion and Popular Culture, 24(2), 260-276. 

Morris, P. K. & Waldman, J. A. (2012). Russian-language translation of Culture and metaphors in advertisements: France, Germany, Italy, the Netherlands, and the United States. Advertising: Theory and Practice Journal, Publishing House “Grebennikov,” Moscow Russia, 3, 102-123. 

Morris, P. K. & Waldman, J. A. (2011). Culture and metaphors in advertisements: France, Germany, Italy, the Netherlands, and the United States. International Journal of Communication, 5, 942-968. 

Morris, P. K. (2006). Gender in print advertisements: A snapshot of representations from around the world. Media Report to Women, 34(3), 13-20.

Morris, P. K. (2005). Overexposed: Issues of public gender imaging. Advertising & Society Review, 6 (fall).

Book Reviews

Morris, P. K. (2005). Vogue Advertising Over the Years. Journal of Advertising Education, 9 (spring), 46-47