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Arilova Randrianasolo

Assistant Professor, Marketing

Dr. Arilova (Lova) Randrianasolo is assistant professor of marketing in the Quinlan School of Business where he also serves as the director of diversity, equity, inclusion, and belonging. His research focuses on value creation at the organizational and consumer levels and covers specific topics such as cultural intelligence, inclusive intelligence, base of the pyramid marketing, and corporate social responsibility.

Dr. Randrianasolo’s work has been published in leading academic journals such as Journal of International Marketing, International Journal of Advertising, Journal of Consumer Marketing, AIB Insights, and International Marketing Review. Further, he has published a scholarly book with Springer Publishing and contributed a chapter to a book published by Routledge Publishing. Further, he regularly presents original research at international conferences held by the American Marketing Association and the Academy of International Business.

At Quinlan, Dr. Randrianasolo teaches international marketing at the undergraduate level and research, insights, and storytelling at the graduate level. He also has experience teaching courses such as digital marketing, marketing analytics, and international business.

Along with teaching and research, Dr. Randrianasolo has delivered talks, lectures, and consulting projects, and served as a subject matter expert for organizations such as Roche Pharmaceuticals, McGraw Hill, the U.S. Embassy in Madagascar, FC Tucker, Sokoine University in Tanzania, and ISCAM Business School in Madagascar.

Before joining Quinlan, Dr. Randrianasolo was associate professor of marketing at Butler University where he also served as chair of the marketing department at the Lacy School of Business.

Education

  • PhD, International Business and Marketing, St. Louis University
  • MA, Music Business, New York University
  • BS, International Business and Entrepreneurship, St. Louis University

Research Interests

  • Value creation at the organizational and consumer levels
  • Cultural intelligence
  • Inclusive intelligence
  • Base of the pyramid marketing
  • Corporate social responsibility

Courses Taught

  • International Marketing (undergraduate and graduate)
  • Research, Insights, and Storytelling (graduate)
  • Marketing Analytics (graduate)
  • Digital Marketing (undergraduate)
  • International Business
  • Principles of Marketing

Publications/Research Listings

Randrianasolo, A. A. (2023). Global versus localized positioning strategies in base of the pyramid markets: The roles of admiration and animosity. AIB Insights, 23(4). https://doi.org/10.46697/001c.77367.

Semenov, A. V., & Randrianasolo, A. (2023). The moderating role of national philanthropic environment in the relationship between advertising intensity and corporate social responsibility. International Journal of Advertising, 42(6), 1065-1087.

Semenov, A. V., & Randrianasolo, A. (2022). Advertising intensity and firm performance: the influences of firm age and cultural communication styles. International Marketing Review, 40(2), 265-289.

Randrianasolo, A. A., & Semenov, A. V. (2022). Synergy versus trade-off: the influence of national philanthropic environment and industry on the relationship between research and development and corporate social responsibility. Journal of International Marketing, 30(1), 75-92.

Randrianasolo, A. (2021). Employing enviropreneurial marketing strategies to gain legitimacy. Journal of Global Marketing, 34(2), 131-145.

Randrianasolo, A., Semenov, A., Arnold, M., & Reynolds, K. (2020). A model of cultural intelligence and global identity. Journal of Consumer Marketing, 37(7), 821-832.

Randrianasolo, A. A., & Arnold, M. J. (2020). Consumer legitimacy: conceptualization and measurement scales. Journal of Consumer Marketing, 37(4), 385-397.

Randrianasolo, A. A. (2018). Organizational legitimacy, corporate social responsibility, and bottom of the pyramid consumers. Journal of International Consumer Marketing, 30(3), 206-218.

Randrianasolo, A. A. (2017). Global brand value in developed, emerging, and least developed country markets. Journal of Brand Management, 24, 489-507.

Randrianasolo, A., & Randrianasolo, A. A. (2017). Understanding the role of organizational legitimacy within the realm of the community-based conservation approach. Madagascar Conservation & Development, 12(1).

Magnusson, P., Westjohn, S. A., Semenov, A. V., Randrianasolo, A. A., & Zdravkovic, S. (2013). The role of cultural intelligence in marketing adaptation and export performance. Journal of International Marketing, 21(4), 44-61.

Awards

  • Special Recognition of Faculty Excellence, Office of the Provost, Butler University, 2022
  • Research Star recognition, Butler University, 2022
  • Global Impression Award nomination, International Center, 2020
  • Best Conference Reviewer Award, Academy of International Business Annual Conference, 2018
  • Wasmer Teaching Award nomination, John Carroll University, 2016